Miami Swim Week 2025

16-April-2025    Attractions Emma Adamson

Get ready to witness the biggest Miami swimwear fashion party of the year, it’s right around the corner. This will be one of the best things to do in Miami in 2025.

This event is a must-visit for all the fashion lovers out there, models and designers from around the world put up a great show with their innovative collections that set the tone for the swimwear industry. 

You will be able to witness fun runway shows that highlight groundbreaking designs to exclusive launch parties and interactive pop-ups, Miami Swim Week blends oh-so-perfectly with Miami’s iconic culture. 

This iconic event will also allow you to explore various private villas in Miami as it will be an opportunity for you to experience Miami life alongside the amazing Swim Week. 

It is no wonder this event has become one of the most sought-after occasions for anyone in this industry.
Here, you can expect to see the latest trends in cuts, colors, and sustainable fabrics steal the spotlight, making waves in both style and environmental consciousness. And also experience the swim week models showcase this event in style!

For locals, it’s also a unique opportunity to rub shoulders with industry thought leaders and experience Miami like never before.

Miami Swim Week 2025 

miami swim week

If you are planning to visit the Swim Week Miami, here is everything you need to know:
Dates: The Miami Swim Week 2025 is scheduled to take place from May 28th to June 1st, 2025. 
Please keep in mind that some events associated with the Swim week, like start-off parties and trade shows, might have different dates within this period. It is always best to check an official website to stay up-to-date on real-time details 

Featured Schedule and what’s in store: 

Swim Week Miami includes a variety of events catering to different industry professionals and enthusiasts:

  • Runway Shows: This is the heart of Swim Week, where designers showcase their latest Spring/Summer collections. Expect a beautiful display of swimwear, resort wear, and related fashion trends. In 2025, over 60 runway shows are anticipated across South Beach.
  • Trade Shows: These events, such as SWIMSHOW (May 31st - June 2nd at the Miami Beach Convention Center) and CABANA (May 31st - June 2nd at the Miami Beach Convention Center), is where stores and media can see and connect with swimwear brands.
  • PARAISO Miami Swim Week: This is considered the official swimwear fashion week and will feature daily runway shows and exclusive events, primarily in Collins Park and throughout South Beach, from May 29th to June 1st.
  • Swim Week Miami – The Shows: This event will be held at the Mondrian South Beach from May 28th to June 1st. It promises over 20 other places, besides the main venue, hosting events related to Swim Week Miami all around the Miami Beach area.
  • Splash Pop-Up: This designer marketplace event will occur on May 29th at the Mondrian South Beach. It will feature over 20 emerging fashion and beauty brands and is open to the public.
  • Next Impact Panel Discussions: On May 29th, thought leaders will discuss topics like AI in fashion, sustainability, wellness, and modern branding at The Bass Museum.
  • Swim Fit: From May 29th to June 1st, this program is all about feeling good! You can join in on wellness and fitness activities that focus on health and being mindful.
  • Gifting Suites: If you're a VIP guest, you'll have access to exclusive suites filled with premium products from the official partners of Miami Swim Week 2025. 
  • Influencer Dinners and Lounges: These are special events and hangout spots where fashion influencers and creators from all over the world come together. It’s a great chance for them to meet, chat, and learn new things about fashion from different places.
  • Beauty Lounges: Here, you can relax and try out free beauty products that focus on feeling good and taking care of yourself.
  • Product Launches: Many new and innovative products being launched by both new and established brands will be showcased. This gives business to connect with potential clients’ real time and helps promoting their brands. 
  • Retail Showrooms: These showrooms are open for buyers and media to get a detailed look at the upcoming season's collections.
  • Designer Interviews: Media Days will take place on May 28th and 29th, where interviews with designers will take place.
  • Buyer Receptions: These are networking events specifically for key people in the fashion industry.
  • After-Parties: Various official after-parties will take place at different venues across Miami.
  • Kick-off Party: A pre-event party will kick-start the week, with the Miami Swim Week Shows 2025. Kick-off party happening on Monday, May 26th. Here are the locations:

Tips for your visit:

Here’s a simple, easy-to-follow guide to help you get the most out of Miami Swim Week:

  • Book Your Stay Early: Miami Beach gets busy during Swim Week, so reserve your hotel or accommodation as soon as you can for the best options.
  • Check Official Schedules: There are many events, shows, and parties, often run by different groups. Please go through the official event websites for the latest schedules and locations.
  • Plan Your Transportation: Events are spread out across Miami Beach. Use ride-sharing apps or public transportation to get around easily.
  • Get Your Tickets: Some shows and parties require tickets or registration. Visit the event websites to see what you need to book in advance.
  • Network: Bring business cards and get ready to meet designers, buyers, media, and other fashion professionals. It’s a great place to make new connections.
  • Dress the Part: Miami Swim Week is all about style. Expect to see lots of swimwear, resort outfits, and trendy evening looks. 
  • Stay Cool: Miami is hot and humid in late May and early June. Try to dress light, drink plenty of water, and take care in the sun.

The Miami Swim Week 2025 is a grand affair that allows people from different parts of the globe come together and celebrate fashion and life! 

Designers get to showcase their newest clothes collection, encouraging people buying from the stores to find their new, popular styles. 

Reporters and photographers capture all the fun and excitement.

Beyond the runway shows and business deals, it's an exceptional experience that represents the spirit of Miami – a fusion of style, culture, and a joyful celebration of summer.